Family Conversation Cards
Feel. Connect. Understand.
Meet KiKnowa, the curious little friend who helps families talk, listen and grow together. 210 guided conversation cards in one keepsake box.
Not a game to win. A space to understand.
KiKnowa Family is a set of guided conversation cards created by Elfin Ng, founder of stART Studio. Each card is a gentle prompt that helps parents and children feel, connect and understand each other, one conversation at a time.
There are no points and no winners. You take turns, you listen, and you let the cards lead you somewhere warm.
"This is not a game to win. It is a space to understand. Take your time. There is no rush."
With 7 interconnected decks and 210 guided prompts, every card combination creates a different conversation pathway. No two conversations are quite the same, because no two family moments are the same.
For all ages. For every family. For every season.
For all ages
From little talkers to teens and the grown-ups who love them. Everyone gets a turn to be heard.
For every family
Parents, grandparents, caregivers and educators. Any table where a child and an adult sit together.
For every season
Everyday dinners, big feelings, new schools, new siblings. There is a card for the moment you are in.
Three small steps to a big conversation
Say the magic line
Gather around, open the box, and begin the way every KiKnowa moment begins:
"Let's see what KiKnowa wants to ask today..."
Journey through the 7 decks
The youngest family member chooses who goes first. Take turns, draw one card from each deck, and let everyone answer the same card before moving on. While someone shares, simply listen. There are no right or wrong answers. Just honest hearts.
End with connection
Complete your Family Reflection Journal together, draw a memory from today's conversation, and close with a hug or a simple:
"Thank you for sharing your heart today."
- We listen to understand
- We thank one another for sharing
- We don't interrupt
- We don't judge
- We don't try to fix
Today's goal isn't to solve problems. It's simply to understand one another a little better.
Seven doors into one another's world
Each deck opens a different kind of conversation. Together they hold 210 guided prompts.
The Parent Anchor: "Lead with calm. Listen with care. Stay curious. Children don't always need us to have the right answers. They need to know their thoughts and feelings are welcome."
Every box includes KiKnowa's printed Family Hour Guide, and the online guide has conversation ideas, family activities and new ways to enjoy your KiKnowa Family Hour.
Explore the KiKnowa GuideCreate your family memory
After each Family Hour, draw a picture for today's family memory together:
- A feeling
- A special moment
- Something you understand better now
- One small step your family will take together
"There are no perfect pictures. Just honest memories. One day, your family will smile as you look back on these memories together."
And as your family grows, write your own prompts on the 14 blank cards included in the box.
Family Hours, on film
Coming soon!
We're filming real KiKnowa Family Hours right now. Watch this space to see how a conversation unfolds, from the magic line to the family drawing.
Stories will live here
The first Family Hours begin this September.
The families who start their KiKnowa journey at launch will share their stories here. Want your family to be among the first?
Join the launch familiesLaunching September 2026
The first print run is on its way. Preorder now to reserve your family's box, or ask Elfin about the launch bundle with her therapeutic parenting book, Bond. Build. Become.
- 7 themed decks, 210 guided cards
- 14 blank cards for your own prompts
- Family Reflection Journal & Quick Start Guide
- One beautiful keepsake box to hold it all
S$128
Inspired by the parenting philosophy from
Bond. Build. Become.